Wisconsinites love the UW Marching Band. They sing and dance to the band’s iconic tunes, whether it’s at a Badger Game Day in Madison, a special halftime show at Lambeau Field in Green Bay or a summer parade in a small town in Wisconsin.
This strong bond between the band and its statewide fans is the creative inspiration behind UW–Madison’s new TV spot, “Band Together.” The 30-second ad highlights the university’s deep-rooted, far-reaching impact on the state, represented by UW Marching Band ambassadors performing “On, Wisconsin!” in a surprising range of real-world settings. A trumpeter serenades a herd of Holstein cows in an open farm field; a euphonium player greets patrons of a small business; a drummer beats to the rhythms of an industrial plant; a tuba player hits the low notes from a school classroom.
The ad’s message comes through as loud and clear as the instrumentals: Every day, UW–Madison is working together with the people of Wisconsin to improve life for all.
